docs+site: Nightjar brand, hosted service, infrastructure plan, saved site

Persists the branding/commercial/infrastructure work (previously only in chat and
on the live site) into version control.

What changed:
- docs/naming.md: due-diligence and the decision to brand the product Nightjar
  (OpenScribe domain/GitHub/trademark collisions; alternatives screened; why Nightjar).
- docs/hosted-service.md: the commercial model - plan tiers (Self-host / Cloud
  Starter / Cloud Pro / Private), indicative pricing, backend mapping, and the
  build-to-sell roadmap (metering, billing, provisioning, DPA).
- docs/infrastructure.md: backend infra plan. Primary option = self-host on the
  3x Minisforum MS-02 cluster (one with an RTX 3050 6GB) fronted by a Cloudflare
  Tunnel, with node roles, the 3050 capacity reality, caveats, and a Hetzner cloud
  fallback. Provision-later.
- site/: reproducible marketing-site source - block content for all 11 pages
  (rebranded to Nightjar), the navigation, the Contact Form 7 config (honeypot),
  the ApisCP SOAP helper (tools/apiscp.php, no secret), and a README on how the
  WordPress site is built and managed via the API.
- state/: DECISIONS (Nightjar rebrand, hosted service, MS-02 backend), PROJECT
  (brand + commercial section), TODO (rename decision, trademark, mailbox, pricing,
  hosted-service build, infra provisioning).

Why:
- User asked to save everything to the repo. Captures the product rebrand, the
  commercialisation plan, and the infrastructure decision so a cold session has the
  full picture.

Notes:
- The repo is still named `openscribe`; the product/brand is Nightjar. A full
  codebase rename is deferred (tracked in TODO + docs/naming.md).
- No secrets committed: the ApisCP API key is read from a local scratch file, never
  the repo.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>

docs/naming.md

@@ -0,0 +1,52 @@
+<!-- SPDX-License-Identifier: CC-BY-SA-4.0 -->
+# Naming and branding
+
+Record of the naming due-diligence and the decision to brand the product **Nightjar**.
+
+Reviewed July 2026.
+
+## Decision
+
+- **Product / commercial brand: Nightjar.** The site is live at
+  `https://nightjar.12hobbies.studio`.
+- **The repository is still named `openscribe`** for now. Renaming the whole codebase
+  (repo, SPDX headers, firmware namespaces, docs) is a separate, larger task - deferred
+  until decided. "OpenScribe" survives only as the original project name in code history.
+
+## Why not "OpenScribe"
+
+"OpenScribe" failed a due-diligence screen for a commercial brand:
+
+- **Domains:** every desirable exact-match is taken. `openscribe.com` (parked, for sale
+  since 2009), `openscribe.ai` (parked, for sale), `.net/.org/.app/.dev` registered,
+  `.org` is an active dictation product, `.io`/`.co` host live sites.
+- **GitHub:** 33 repos match "openscribe", several in the same category (an AI medical
+  scribe at ~188 stars, dictation apps, transcription tools). Heavy in-category collision.
+- **Trademark:** descriptive ("Open" + "Scribe"), so weak/hard to register, and there is
+  at least one live commercial product on the exact name in the same class. Not cleared.
+
+## Why "Nightjar"
+
+- A nightjar is a bird with a famously distinctive call - evocative, memorable, and it
+  does **not** collide inside the AI/voice/transcription category (the trap OpenScribe hit).
+- GitHub name collisions: ~104 (vs 5,000+ for the coined alternative "Recita", and far
+  lower than dictionary words like murmur/cadence/quill).
+- As a bird name applied to AI software it is an **arbitrary mark** - a strong, defensible
+  trademark position (unrelated to the goods).
+
+## Names screened and rejected
+
+- **Mockingjay** - Hunger Games / Lionsgate trademark, aggressively enforced. Hard avoid.
+- **Lyrebird, Fathom** - already established voice-AI / AI-notetaker brands (in-category
+  traps like OpenScribe).
+- **Murmur, Cadence, Quill, Cairn, Keepsake** - dictionary words: taken domains + heavy
+  GitHub collisions.
+- **Recita** - coined but turns out common (Italian word), ~5,000 GitHub matches.
+
+## Caveats / follow-ups
+
+- Every short name has its exact-match `.com` squatted; Nightjar is no exception. Domain
+  routes: `getnightjar.com` / a modern TLD if free at a registrar / the studio subdomain
+  (current: `nightjar.12hobbies.studio`).
+- A **formal trademark clearance** (USPTO / UK IPO / EUIPO, ideally via an IP attorney) is
+  the last step before spending on the brand. This screen is not a legal clearance.