Laurence
8fd9b694f8
Persists the branding/commercial/infrastructure work (previously only in chat and on the live site) into version control. What changed: - docs/naming.md: due-diligence and the decision to brand the product Nightjar (OpenScribe domain/GitHub/trademark collisions; alternatives screened; why Nightjar). - docs/hosted-service.md: the commercial model - plan tiers (Self-host / Cloud Starter / Cloud Pro / Private), indicative pricing, backend mapping, and the build-to-sell roadmap (metering, billing, provisioning, DPA). - docs/infrastructure.md: backend infra plan. Primary option = self-host on the 3x Minisforum MS-02 cluster (one with an RTX 3050 6GB) fronted by a Cloudflare Tunnel, with node roles, the 3050 capacity reality, caveats, and a Hetzner cloud fallback. Provision-later. - site/: reproducible marketing-site source - block content for all 11 pages (rebranded to Nightjar), the navigation, the Contact Form 7 config (honeypot), the ApisCP SOAP helper (tools/apiscp.php, no secret), and a README on how the WordPress site is built and managed via the API. - state/: DECISIONS (Nightjar rebrand, hosted service, MS-02 backend), PROJECT (brand + commercial section), TODO (rename decision, trademark, mailbox, pricing, hosted-service build, infra provisioning). Why: - User asked to save everything to the repo. Captures the product rebrand, the commercialisation plan, and the infrastructure decision so a cold session has the full picture. Notes: - The repo is still named `openscribe`; the product/brand is Nightjar. A full codebase rename is deferred (tracked in TODO + docs/naming.md). - No secrets committed: the ApisCP API key is read from a local scratch file, never the repo. Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
52 lines
2.5 KiB
Markdown
52 lines
2.5 KiB
Markdown
<!-- SPDX-License-Identifier: CC-BY-SA-4.0 -->
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# Naming and branding
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Record of the naming due-diligence and the decision to brand the product **Nightjar**.
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Reviewed July 2026.
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## Decision
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- **Product / commercial brand: Nightjar.** The site is live at
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`https://nightjar.12hobbies.studio`.
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- **The repository is still named `openscribe`** for now. Renaming the whole codebase
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(repo, SPDX headers, firmware namespaces, docs) is a separate, larger task - deferred
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until decided. "OpenScribe" survives only as the original project name in code history.
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## Why not "OpenScribe"
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"OpenScribe" failed a due-diligence screen for a commercial brand:
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- **Domains:** every desirable exact-match is taken. `openscribe.com` (parked, for sale
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since 2009), `openscribe.ai` (parked, for sale), `.net/.org/.app/.dev` registered,
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`.org` is an active dictation product, `.io`/`.co` host live sites.
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- **GitHub:** 33 repos match "openscribe", several in the same category (an AI medical
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scribe at ~188 stars, dictation apps, transcription tools). Heavy in-category collision.
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- **Trademark:** descriptive ("Open" + "Scribe"), so weak/hard to register, and there is
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at least one live commercial product on the exact name in the same class. Not cleared.
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## Why "Nightjar"
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- A nightjar is a bird with a famously distinctive call - evocative, memorable, and it
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does **not** collide inside the AI/voice/transcription category (the trap OpenScribe hit).
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- GitHub name collisions: ~104 (vs 5,000+ for the coined alternative "Recita", and far
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lower than dictionary words like murmur/cadence/quill).
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- As a bird name applied to AI software it is an **arbitrary mark** - a strong, defensible
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trademark position (unrelated to the goods).
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## Names screened and rejected
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- **Mockingjay** - Hunger Games / Lionsgate trademark, aggressively enforced. Hard avoid.
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- **Lyrebird, Fathom** - already established voice-AI / AI-notetaker brands (in-category
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traps like OpenScribe).
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- **Murmur, Cadence, Quill, Cairn, Keepsake** - dictionary words: taken domains + heavy
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GitHub collisions.
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- **Recita** - coined but turns out common (Italian word), ~5,000 GitHub matches.
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## Caveats / follow-ups
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- Every short name has its exact-match `.com` squatted; Nightjar is no exception. Domain
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routes: `getnightjar.com` / a modern TLD if free at a registrar / the studio subdomain
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(current: `nightjar.12hobbies.studio`).
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- A **formal trademark clearance** (USPTO / UK IPO / EUIPO, ideally via an IP attorney) is
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the last step before spending on the brand. This screen is not a legal clearance.
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